In viewing the original logo of a pine tree, I began to think that I wanted to communicate something more symbolic.
Through research, I learned that the pinecone is the most ancient plant genera on the planet, having existed
nearly three times longer than all flowering plant species. It felt like a perfect representation of the timeless
experience of wandering in the woods of a Minnesota National Park. It also became the favicon for the website.
Playing with the circle from the original logo, I tried some open block fonts, which proved to be hard to read.
I ended up chosing a solid, more visible sans serif font called Florentia Regular. Eventually, I created an
outline of the State of Minnesota to provide a lovely canvas for the Acorn to rest on. I used the circular
logo as a secondary option for the footer.
COLOR PALETTE Aurora Borealis or “Northern Lights” are caused by the
interaction of the solar wind – a stream of charged particles escaping the Sun – and our planet’s magnetic field and atmosphere. Catching a glimpse of this stunning natural phenomenon is a once in a lifetime opportunity. It’s a chance to experience the mystical, feel connected with something almost otherworldly and experience natural beauty at its utmost
perfection.
There is simply no comparison to seeing the northern lights with your own eyes, but there are hints of it in this color pallette
Paragraph style text with link. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus bibendum lacus at enim consectetur, nec efficitur diam suscipit. In a pellentesque risus. Vivamus quis facilisis lacus.
